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March 3, 2016

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Liveposter meets Isabel Massey

| Liveposter Meets, March Newsletter | No Comments
Read the Transcript Isabel MasseyHead of Media & Futures, Diageo How important is OOH to Diageo? Outdoor is an incredibly important media channel in order for us to drive brand...
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DYNAMIC DIFFERENCE – PIMM’S ‘GRAB A SEAT’

| March Newsletter | No Comments
Dynamic Difference: Real-time data gave consumer’s more informed choices and boosted sales of Pimms. Overview The Pimms ‘Grab a Seat’ campaign showed how live data can be used to serve...

DYNAMIC OOH ADVERTISING

Liveposter enables brands to fully exploit dynamic digital
out-of-home advertising.

By using data to create, change and schedule adverts that change over the course of a day, a week or a ongoing campaign, we make brands more relevant, more engaging and more effective. And relevance is the key to grabbing and retaining customer attention.

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DELIVER MULTI-NETWORK CAMPAIGNS FROM A SINGLE PLATFORM

Liveposter has a proven track record of successful major campaigns with the world’s leading Media Owners as well as many independent and local media owners. Liveposter automates the deployment of a campaign across multiple media networks from a single platform, reducing costs for brands by removing the need to manage campaigns on an individual media owner basis.

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Dynamic ad template production

Development of a dynamic content template is critical for brands to be able to update copy, audio and visual content. This includes pricing, pack shots, supers, promotional offers, end frames, calls to action and voice overs.

Social media integration

Increasingly TV is being consumed as part of a multi channel 2nd screen experience. We can use TV copy as a call to action to join a conversation, vote or co-create a TV ad with a brand. Don’t dunk in the dark on social media next time you have a big event when you can react in real time on TV as well as social channels!

Data consultancy

We specialise in turning data into brand stories and using data to trigger content. We can help advise on content sources and provide ideas for using your own data or available data sources

Content moderation, curation & support

We offer a full campaign management and support service, ranging for ad-hoc telephone support through to fully managed 24/7 dedicated support with remote and onsite support available.

Real time content
management system

Real time Content Management is the process of configuring an ad from data instructions. This can be completely automatic or manually by a curation team or an editor via a simply to use web based CMS.

Out-of-home units, showing location-specific job postings, adds another layer of targeting and relevance, and reinforces the vacancy coverage REED has across the UK

Mark Rhodes, Marketing Director, REED

This innovative media mechanic is yet another way we are pushing the boundaries through digital technologies to be relevant to our consumers, at just the right time.

Andy Logan, Marketing Manager , Stella Artois Cidre
 

DYNAMIC OUT OF HOME

We make brands more relevant,
more engaging & more effective

 

DYNAMIC OUT OF HOME,
DELIVERING AT SCALE

Delivering more relevant adverts,
across multiple media owners,
nationally and internationally.

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