GUINNESS CLASS

By 9th December 2013Uncategorized

Guinness & LIVEPOSTER are delivering a CBS Outdoor UK media first with an innovative, experiential, dynamic campaign lasting 9 weeks, starting on 4th October (Fri & Sat only).
To win you must be in the pub when the Guinness team arrive. One lucky winner, and friends, will be flown that night to Dublin to carry on the celebrations on the Guinness personal jet. LIVEPOSTER will be amplifying this activity with a live countdown to the activity each evening, starting at 18:00 a map showing the local pubs that are taking part replaces the countdown creative. Each tube station uses it’s own bespoke map showing the location of the pubs nearst where Guinness drinkers can take part (updated to new locations each night). This is the first time CBS Outdoor UK have delivered a dynamic site specific campaign on the London Underground LCD estate.

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