REED.CO.UK TO LAUNCH DIGITAL OUTDOOR PUSH WITH LIVEPOSTER
UK jobsite reed.co.uk is launching a digital out-of-home campaign featuring live vacancies as they are posted to the website.
The campaign includes national rail and bus shelter ads from JCDecaux and Clear Channel and sits alongside the brands current TV push.
Working with LIVEPOSTER, the out-of-home push features reed.co.uk’s ‘Love Mondays’ messaging, originally developed by Contagious Content.
Of the campaign, Mark Rhodes, marketing director at reed.co.uk, said: “Innovations of the likes LIVEPOSTER has created are widening the potential of outdoor as a medium by which we can reach commuters with relevant, local messaging, using the most important asset we have: our jobs.
“The introduction of out-of-home units, showing location-specific job postings, adds another layer of targeting and relevance and reinforces the vacancy coverage reed.co.uk has across the UK.”
LIVEPOSTER business development director, Dan Douglas, added: “Digital OOH is now coming of age with real time planning, buying and content all now possible. Reed are being particularly forward thinking using broadcast not only to integrate with the above the line creative, but to use live data and content from their site to create real time, location specific targeted ads.”
The activity will circulate around key commuter hours, with a focus on Mondays to tie in with the existing creative. Job details will be displayed according to the location of the ad unit.
The new of the reed.co.uk campaign comes after LIVEPOSTER announced a strategic partnership with Posterscope to further the expansion of digital out-of-home in the UK.
For more on digital out of home, join the LIVEPOSTER group on Linked In and follow @liveposterUK on Twitter.
By Gillian West for The Drum