COCA COLA CHRISTMAS WISHES

By 10th January 2014Transvision, Uncategorized

Liveposter helped Coca-Cola spread Christmas cheer to commuters nationwide as they made their way home for Christmas. Using train departure data, the Liveposter platform delivered dynamic posters that wished commuters a happy christmas that were travelling on the next departing train. The creative updated approximately 400 times daily, mentioning 40 different destination points and departure times. The campaign ran over three days leading up to Christmas eve and formed part of a domination at London Victoria Station.

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