Planning for a rainy day

By 5th February 2014Uncategorized

Another problem with British weather… it’s not easy to plan around and this weeks sunny blue skied mornings left some adverts a little – stuck in the mud.

Using data as a trigger means your creative execution is always relevant – come rain or shine, night or day

Check out our case study for Stella Artois Cidre here to find out how we used our clever algorithm to keep the campaign relevant during the unpredictable British summertime.

#DOOHdata

#WeatherTriggers

#KeepRelevant

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