CoW – campaign of the Week – Nokia #iSpy

By 21st February 2014CoW

Nokia and Twitter invited shoppers to take a closer look at locations with the chance to win the new Nokia Lumia 1020 handset, featuring sophisticated zoom functionality. 

Using DOOH and #ispy the brand have showcased the photographic capabilities of the handset whilst encouraging passers by to tweet and identify the object on screen – with a chance to win the new phone.

Running on Ocean Outdoors network including a two day domination at Westfields East Street, the campaign was well placed for high traffic and levels of engagement.

Ocean’s Head of Marketing Helen Beacham said: “It’s a great piece of work which demonstrates the simplicity and ease of using digital outdoor, mobile and social media together to amplify and extend creative campaigns.”  (Perhaps not necessary but good DOOH quote) – what do you’s think?

Reminiscent of our interactive Scrabble challenge campaign last year, we at LIVEPOSTER are excited to see others having fun using other channels with DOOH.

 

Image source: www.thedrum.com

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