Liveposter – LIVE This week

By 1st July 2014Uncategorized

Clearasil

#ShowYourFace

1 day DOOH media domination

Data sets used:

Social – Sharing real-time Twitter content from competition entries ‘See your supersized selfie on screen’

Formats:

Westfield White City

1 day takeover

Media planning / booking: Meridian

Liveposter Ocean_Clearasil small

Video credits Ocean Outoor

 

FOX

How To Train Your Dragon 2

Data sets used

Before: LIVE Countdown to film release

After: LIVE Cinema viewing times, specific to nearest theatre to DOOH screen

Formats

Malls: Westfield White City (LCD/MD6’s & Centre Spec) & Westfield Stratford Meridian Square

Media planning / booking: Vizeum & Posterscope

Liveposter Fox HTTYD2

 

Costa

Ice Coolers

Data sets used:

  • Weather condition specific messaging – Sunny, rainy , cloudy
  • Temperature triggered execution OVER 25 degrees centigrade – ‘Heatwave’ content takeover
  • Location specific – directions to nearest Costa cafes from DOOH poster

Formats

Large format key city screens across UK inc. Ocean ‘The Grid’

Malls – large & small format

1 week campaign

Media planning / booking: Meridian

Liveposter Costa Ice Coolers