COSTA – Coolers – Live this week

By 4th July 2014Uncategorized

Costa – Ice Coolers

Data sets used:

  • Weather condition specific messaging – Sunny, rainy , cloudy
  • Temperature triggered execution OVER 25 degrees centigrade – ‘Heatwave’ content takeover
  • Location specific – directions to nearest Costa cafes from DOOH poster

Formats

  • Large format key city screens across UK inc. Ocean ‘The Grid’
  • Malls – large & small format
  • 1 week campaign

Media planning / booking: Meridian

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