LIVE This Week – Peugeot 108

By 21st July 2014Uncategorized

“This time it’s personal” – a real-time launch campaign for the new Peugeot 108: a fully customisable hatch that comes in hundreds (even thousands!) of potential style combinations, including a cabriolet option.

 

Peugeot have a 6-week digital OOH booking across multiple networks with 8 different digital media owners across the UK.

 

LIVEPOSTER™ will provide a platform for Peugeot to create, schedule and publish unlimited digital posters (from the multiple possibilities of car styling) in real-time across all digital media networks – giving Peugeot the opportunity to be reactive to the news, the weather and be relevant to digital screen locations throughout the day.

 

Live content will also include user-personalised graphical visualisations that are being digitally printed for participants at custom in-mall experiential activity installations across the country and online.

 

http://www.peugeot.co.uk/showroom/108/5-door/p=undefined/

 

With special thanks to:

  • HavasEHS
  • Posterscope
  • Hyperspace
  • OMD