“This time it’s personal” – a real-time launch campaign for the new Peugeot 108: a fully customisable hatch that comes in hundreds (even thousands!) of potential style combinations, including a cabriolet option.
Peugeot have a 6-week digital OOH booking across multiple networks with 8 different digital media owners across the UK.
LIVEPOSTER™ will provide a platform for Peugeot to create, schedule and publish unlimited digital posters (from the multiple possibilities of car styling) in real-time across all digital media networks – giving Peugeot the opportunity to be reactive to the news, the weather and be relevant to digital screen locations throughout the day.
Live content will also include user-personalised graphical visualisations that are being digitally printed for participants at custom in-mall experiential activity installations across the country and online.
With special thanks to: