LIVE this week- Dawn Of The Planet Of The Apes

By 30th July 2014Uncategorized

20th Century Fox are utilising the LIVEPOSTER platform to provide flexible, scalable and targeted Digital OOH advertising.

Launch

Dawn Of The Planet Of The Apes released 17th July – the Digital Out of Home launch campaign with Liveposter is now live across the MediaCo, Forrest and Ocean Media in London, Manchester and Birmingham. To drive footfall the 20th Century Fox poster ad’s now display local cinema data (viewing times).

Pre-release

To drive awareness the digital posters displayed  a real-time countdown to the movie release ahead of the 17th.

Media
MediaCo, Forrest and Ocean Media – National

 

See movie trailer and more info. here

Special thanks to Vizeum, Posterscope, Ignition, Fox theatrical