LIVE this week: Net-A-Porter

By 11th August 2014Uncategorized

A real-time digital out of home campaign for the world’s premier online luxury retailer went live this morning on ‘The Screen @ Canary Wharf’

 

The 2 week campaign brings to life the ‘NET-A-PORTER Live’ element of their site, visually mapping the latest items that feature in online transactions

 

The Liveposter platform integrates with NAP’s real-time sales data to display product imagery of the latest items sold and added to shopping baskets globally – along with the country of transaction origin – with a live count of shoppers online

 

The concept for the campaign was a winner of Ocean’s ‘Art of Outdoor’ competition last year under the category of DOOH Techniques

 

Lisa Bridgett, Global Sales and Marketing Director at NET-A-PORTER.COM tells DailyDOOH

“This is an exciting campaign for NET-A-PORTER.COM, marking our first foray into using live content and digital out-of-home. The concept is extremely innovative and showcases our reach as an online shopping destination in the luxury womenswear market.”

 

THE DRUM 

ESSENTIAL RETAIL

 

With special thanks to:

 

Net-A-Porter

Psi

Havas

Ocean Outdoor