Live- HIVE Dynamic Digital OOH Campaign

By 7th October 2014Uncategorized

‘The 274’s on its way, turn on your heating without delay’

This dynamic campaign for British Gas/Hive promotes the service of being able to control your central heating at home via your mobile phone. The campaign utilises multiple data sets to trigger and target content to multiple media environments and networks. Train, bus, flight and weather data is being used to create super relevant creative executions. These are currently being shown live on digital OOH screens throughout London (including London airports), via our Liveposter dynamic template, in real-time.

 

391 City Road Islington2  391 City Road Islington6


CREDITS: British Gas/Hive, Posterscope, Carat, Clear Channel, JCDecaux, ECN Live, Eye Airports, Exterion


PR links:
Marketing Week
DailyDooh
THE DRUM
Posterscope
Travel Weekly
Outdoor Media Centre