‘Its about time Iced Coffee was shaken up’
This new dynamic campaign for Costa coffee’s ‘Ice Shakers’ schedules location-specific copy to play on selected national D6 screens in both railway stations and malls. The creative also appears on other large-format billboards in central shopping areas, such as Meridian Square and Eat Street, Westfield.
Each screen references a Costa coffee outlet in the local area, so that shoppers can easily find the nearest opportunity to pick up a Costa product.
THE DYNAMIC DIFFERENCE
Each screen displays unique copy specific to its location.
Consumers are able to access the nearest Costa coffee easily
and efficiently,increasing both footfall and sales.
With thanks to…
JCDecaux, Exterion, Ocean