This dynamic campaign for Mars successfully targets potential customers by showcasing their ice cream range using hyper-local weather data to trigger the ads. The creative displays the local temperature on each LD6 screen. The campaign is scheduled to activate only between 18-25 degrees Celsius and sunny and runs until late August 2015.
THE DYNAMIC DIFFERENCE
The campaign is only triggered in warm and sunny weather, meaning Mars are able to target the right customer at the right time.
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