Sport England, This Girl Can

By 8th July 2015DynamicDifference

‘Hot and not bothered’

 

To support Sport England’s ‘This Girl Can’ campaign, we have built a dynamic DOOH poster that displays UGC imagery received from a dedicated web app. The content is from ‘local’ audiences, and contributors are notified when their images appear on the M-Vision and Mall D6 screens. The campaign ran last weekend and next (11th & 12th July).

THE DYNAMIC DIFFERENCE

Each poster demonstrates copy relevant to its location. Audiences are able to send their imagery via the app and be in with a chance of appearing on the screens.

The app is available to download now at: http://app.thisgirlcan.co.uk

With thanks to…

Media Owners
JCDecaux & Clear Channel

Media Agency
Carat

Creative Agency
FCB Inferno