Cool down at Burger King
This exciting new campaign for Burger King’s ice cream products features both temperature and location based data. In order to drive footfall to Burger King restaurants in both hot and cold weather conditions, the poster creative changes once the trigger of 20 degrees or above is met.
THE DYNAMIC DIFFERENCE
Each poster creative differs according to temperature and location. In circumstances of 20 degrees or above, the poster displays only ice cream products. Below this temperature, the ‘cold’ creative plays, displaying a range of other Burger King products.
With thanks to…