‘Is Mankind?’

 

This dynamic campaign for Airbnb supported their ‘Man Kind’ campaign by featuring daily news headline updates in reaction and relevance to what was going on in the real world.

In connection with their message of ‘kindness of man’, each news update was positive, highlighting the caring, and generous actions of the general public.

The creative appeared on Transvisions, Liverpool St Motion and Cinema D6s.

THE DYNAMIC DIFFERENCE

Each dynamic DOOH poster displayed news updates in real-time, so audiences were able to catch news right there, as it was happening.

With thanks to…

Media Owners
JCDecaux & Primesight

Media Agency
Starcom

Creative Agency
TBWA