MasterCard Rugby World Cup
The Rugby World Cup 2015 is officially here and with MasterCard being one of its prime sponsors, they have decided to go that one step further and use dynamic for their DOOH advertising.
THE DYNAMIC DIFFERENCE
4 different dynamic DOOH posters will be played across the period of the competition, increasing the real-time feel of the campaign.
Train data is used for the posters at Waterloo Motion screen, displaying the number of next trains departing for Twickenham in the next hour only. Half time and full time match scores will be updated for ‘gold tier’ games on all Transvision screens and Waterloo Motion.
Social is also being integrated into posters showing user generated content provided by Big Group. In addition, posters will show MasterCard’s ‘Man of the Match’ image and name, and this will be updated on match days.
With thanks to…