Can the announcement of the Facebook dislike button be anything other than useful for brands?
This month, we found out there is going to be a ‘dislike’ button installed on Facebook – hurrah! Or is it? Zuckerberg tells us that a “like” doesn’t always convey a user’s true thoughts on a post. But what does this mean for brands?
With Zuckerberg rightly stating that ‘not every moment is a good moment’, will this recent announcement see a shift in approach (ad-spend) as Facebook ‘clicks’ get closer to being split out between pure virality and meaningful brand moments?
What does this mean for DOOH?
Let’s apply this to DOOH – with dynamic/responsive DOOH campaigns quickly becoming the norm (the number of dynamic campaigns that ran in 2014 tripled compared to 2013), switching between and optimising creative based on real-time feedback seems like a no-brainer.
Facebook (one day, if not already) surely ‘know’ whether you then went on to search/interact with that product/brand… and even how you then feel about that brand after being exposed to their tailored OOH – and if those moments were meaningful.
Watch this space!