‘Find Your Beach’
Summer isn’t over just yet! Supporting their ‘Find Your Beach’ campaign, Corona has gone dynamic for their DOOH advertising. We have designed and built multiple variations of a 1 hour dynamic DOOH poster, featuring the sun setting over a beach, a live countdown to the end of the ‘sunset’, and of course a bottle of Corona beer.
Using weather forecast data sets, Liveposter and Posterscope have identified which days are likely to have an evening of good weather, and will therefore be live on days where people will most likely be enjoying a sunset.
THE DYNAMIC DIFFERENCE
The campaign features a live countdown during the 1-hour activation periods. Using location specific weather data, Liveposter are able to recognise which evenings will produce the best sunset.
With thanks to…