Liveposter & Posterscope USA – a DOOH first
New York, Chicago and Philadelphia – Roadside, Rail & Urban environments
The NFL 2015/16 season kicks off with a bang for digital out of home.
FanDuel, the popular fantasy sports gaming company, commence their highly targeted, dynamic DOOH campaign across multiple DMAs and environments.
For the first time in the USA, a dynamic campaign of this scale is being delivered via a single real-time marketing platform, enabling the creation and publishing of highly targeted dynamic ads across multiple DOOH media owners and networks.
FanDuel are able to better target their outdoor messaging across this exciting 3-month campaign with city-specific messages and promo codes. A live countdown within the ad will show the end of sign-up periods for multiple weekly fantasy football leagues, adding some urgency to get people involved online. Every week, each city’s biggest winners will see their name ‘on the big screen’ in real-time.
THE DYNAMIC DIFFERENCE
Using location specific data, copy was unique to each city. In addition, a live countdown was featured, persuading consumers to take part as soon as possible.
With thanks to…
JCDecaux, Titan, Interstate, Adams Outdoor, Lamar, Digital Outdoor Advertising, Orange Barrel