Live -Nokia Lumia 930 Launch on DOOH screens
This week the Nokia Lumia 930 launch campaign went live on JCDecaux transvision screens. The campaign from Microsoft is targeting commuters and encouraging them to tweet about their Lumia 930 experience via “#LoveMyLumia- why do you love your Lumia?” A mixture of commuter tweets and expert quotes are currently being shown live on DOOH screens, via our Liveposter dynamic template, in real-time.
‘At last minute and quick turnaround project, Liveposter designed and built a real-time campaign that shared tweet content from the brand hashtag, in addition to a simple CMS that allowed for content moderation. The campaign helped amplify awareness of the release of the new Lumia 930 also giving customers the opportunity to interact with our brand on the digital out-of-home screens. Working with Liveposter was easy and hassle free – they were flexible, kept us informed of key stages in their production, quick to respond and generally helpful and enthusiastic.’ –Steven Woodgate, Marketing Communications Manager, Nokia.
CREDITS: Posterscope, Aegis, Nokia UK, Microsoft UK, JCDecaux