Johnnie Walker Red label and Ginger Ale is over taking London – The premium Irish Whisky is mixing it up with ginger ale and the bold flavour is taking London by storm with a phenomenal bit of sampling activity reaching 100+ bars across London over the next 8 weeks.
A Liveposter developed micro-site allows participants to enter a selfie of them enjoying the drink into competition for a chance to win a 4* trip and GO BOLD in Berlin with Johnnie Walker Red – An underground tour showcasing Berlin’s hottest nightlife and art venues.
Dynamic Digital Out of Home
Liveposter developed and delivered 2 x dynamic posters to circa 200 digital screens, displaying location aware recruitment messaging and real-time user generated content on the night.
Recruitment: ‘Venues near hear tonight’ – This poster is live throughout the day delivering screen-specific content driving awareness of venues within the screen locale offering the opportunity to GO BOLD later on that night.
Celebration: User Generated Content – From drink o’clock (18:30) the posters will show the latest selfie’s (taken from the mobile site) of participants enjoying delicious Johnnie & Ginger drinks around town in real-time.
Media planning and booking by Carat and Posterscope.
Media Owner Networks
ClearChannel LD6’s (Thurs, Fri & Sat booking)
Exterion London Underground LCD’s (Fri & Sat booking)
GO BOLD with a Johnnie & Ginger TONIGHT