WE’VE BEEN AWARDED FIRST PLACE AT “THE ART OF OUTDOOR”
FIRST PLACE, AND £100,000 MEDIA SPEND PRIZE, WAS AWARDED TO OUR ENTRY FOR TATE BRITAIN IN THE DOOH TECHNIQUES CATEGORY.
“Our winners are striking in the strength of their highly visual ideas combined with great use of technology and they deserve to be recognised for the immediacy and relevance to their target audience.” Ocean Outdoor CEO Tim Bleakley
The winning entry for Tate Britain was created in collaboration with Total Media and Posterscope.
The campaign uses DOOH’s real time data capability to showcase the gallery’s extensive art catalogue, linking works of art according to day-part, prevailing road and weather conditions. For instance an image of William Turner’s, ‘The Storm’ accompanies a weather forecast for bad conditions.