‘Make them giants’
We have teamed up with O2 yet again to create a dynamic DOOH campaign in affiliation to their partnership with the RWC 2015.
O2 have used the Liveposter platform and Editor functionality that will enable the creation, management and publishing of all posters. The campaign is based on the England Games in the Rugby World Cup, with the creative either celebrating a victory or rallying after a loss.
THE DYNAMIC DIFFERENCE
The poster creative changes in real-time when the England team have either won or lost.
With thanks to…
JCDecaux & Ocean