Arla wanted to take a dynamic approach to their outdoor advertising to support their ’BEST OF BOTH’ (BOB) campaign in September.

Arla BOB is made to make tea & cereal taste better. To celebrate this, Arla wanted to target commuters dynamically, on their way to and from work with a countdown incorporated in the posters in order to build anticipation ahead of breakfast time and Elevenses.

To do this, we helped ARLA communicate messages that were relevant to a particular time, in order to help increase an eagerness for purchase and more broadly, make the messaging more efficient and contextually relevant.