THE OBJECTIVE

As this years proud sponsors of the Ashes, Buxton wanted to keep fans up to date throughout the test series and partnered with LIVEPOSTER™ to make this happen.

THE SOLUTION

The core part of the campaign featured live scores using a data feed from Opta, with the score updated after every ball during play.In order to maintain social engagement throughout the series Twitter commentary from fans formed the accompanying narrative using #GotTheBottle. The Tweet feed was updated every hour during the campaign.

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