London Waterloo is now home to JCDecaux’s up and running ‘Waterloo Motion’, Europe’s largest LED digital out of home screen. It is an impressive 40m long x 3m high, spanning across the length of the concourse. The screen offers the ability to deliver full motion, dynamic and real-time content – on a very large scale.
Audi were first to take this for a spin with their ‘Audi Dashboard’ campaign. We went down to have a look: The dashboard provides updates on seat availability and a twitter feed allows commuters to keep up to date and encourages them to contribute to on-screen conversations.
The screen still holds huge potential and we are very excited to be displaying our own collaborative campaigns on this very visually impressive display in the coming weeks.