By using data to create, change and schedule adverts that change over the course of a day, a week or a ongoing campaign, we make brands more relevant, more engaging and more effective. And relevance is the key to grabbing and retaining customer attention.
Development of a dynamic content template is critical for brands to be able to update copy, audio and visual content. This includes pricing, pack shots, supers, promotional offers, end frames, calls to action and voice overs.
Increasingly TV is being consumed as part of a multi channel 2nd screen experience. We can use TV copy as a call to action to join a conversation, vote or co-create a TV ad with a brand. Don’t dunk in the dark on social media next time you have a big event when you can react in real time on TV as well as social channels!
We specialise in turning data into brand stories and using data to trigger content. We can help advise on content sources and provide ideas for using your own data or available data sources
We offer a full campaign management and support service, ranging for ad-hoc telephone support through to fully managed 24/7 dedicated support with remote and onsite support available.
Real time Content Management is the process of configuring an ad from data instructions. This can be completely automatic or manually by a curation team or an editor via a simply to use web based CMS.
