Costa – Ice Coolers

Data sets used:

• Weather condition specific messaging – Sunny, rainy , cloudy
• Temperature triggered execution OVER 25 degrees centigrade – ‘Heatwave’ content takeover
• Location specific – directions to nearest Costa cafes from DOOH poster

Formats

• Large format key city screens across UK inc. Ocean ‘The Grid’
• Malls – large & small format
• 1 week campaign

Media planning / booking: Meridian