Costa – Ice Coolers
Data sets used:
- Weather condition specific messaging – Sunny, rainy , cloudy
- Temperature triggered execution OVER 25 degrees centigrade – ‘Heatwave’ content takeover
- Location specific – directions to nearest Costa cafes from DOOH poster
Formats
- Large format key city screens across UK inc. Ocean ‘The Grid’
- Malls – large & small format
- 1 week campaign
Media planning / booking: Meridian