Lenovo #Yogamyway

By 31st October 2014Uncategorized

#Yogamyway- Lenovo 1 Day Domination On Waterloo Motion DOOH Screen

The Lenovo campaign encouraged the public, in particular commuters travelling through Waterloo, to upload their own #Yogamyway selfies to the screen.

These selfies were then entered into a draw for a brand new Yoga Tablet. Brand ambassadors were on hand to help those who were submitting their selfies from the Waterloo concourse. The campaign was live from 6am -12pm Thursday 30th October with new selfies appearing on screen throughout the campaign in realtime.

At Liveposter we created a bespoke platform for Lenovo that delivered dynamic posters to the JCDecaux Waterloo Motion DOOH screen in realtime. We created a poster template which incorporated creative assets from The House WW, including data integration (dynamic videos from Mobile5). We moderated the videos and once approved these were automatically taken from the poster template system and published.

Our very own designer Jack showing off his Yoga skills on Waterloo Motion, #Yogamyway:

Screen Shot 2014-10-31 at 12.37.19

View the Yogamyway site here

Media: JCDecaux

Special thanks to: Lenovo, Posterscope, Total Media, JCDecaux, Mobile5, The House WW

PR links:
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