General Motors
- Location: USA
- Launch date: Jan 4th Duration: 52 weeks
- Scale: 100 sites in 10 cities across the States.
- Media owners: Clear Channel Outdoor, Outfront Media,
- Objective: To promote Chevrolet cars, 7 different models.
- Use of Digital: Rush-hour times triggers different creative.
Channel 5
- Location: UK
- Launch date: Feb 6thth Duration: 48 Hours
- Scale: 800 sites (roadside, underground, train stations)
- Media owners: JC Decaux, Ocean Outdoor, Exterion Media, Primesite, City Outdoor Media, Forrest Media.
- Objective: : To promote new series of X Files on Channel 5.
- Use of Digital: Live countdown till the show goes live.
SAMSUNG
- Location: UK
- Launch date: 22nd Feb Duration: 5 days
- Scale: 100+ sites
- Media Owners: Ocean Outdoor, Signature Outdoor, Outdoor Plus, JC Decaux, Exterion Media.
- Launch: 22nd Feb – 28th of Galaxy S7.
- Objective: To launch a new phone – the Samsung Galaxy S7.
- Use of Digital: Social campaign. Creative featured tweets from phone users or those shortly to receive their phone. Real time feedback.
RBS
- Location: Scotland
- Launch date: Feb 6th
- Duration: 48 hours (Scotland lost the rugby international which meant a shorter campaign than if they’d won)
- Scale: 5 screens in Edinburgh and Glasgow. Outside the rugby stadium and on large digital roadside screens.
- Media owners: Forrest Media.
- Objective: To celebrate RBS’s association with Scottish rugby.