North Face are applying a dynamic approach to their DOOH advertising, just in time for the Autumn weather.
Promoting their A/W 2015 collection, Liveposter are delivering a DOOH campaign which shows the most relevant creative messages at the right places, at the right times.
Using weather-triggered data, Liveposter have created a dynamic framework that switches their ‘Thermoball’ creative on when the ambient temperature at the screen locations is 10 degrees or below, and above this temperature will display their ‘Never Stops’ copy.
THE DYNAMIC DIFFERENCE
Using weather data to maximise the efficiency of the advertisement, making their DOOH campaign relevant in real-time.
With thanks to…
JCDecaux, Exterion & Storm