To raise awareness of the scale of their ‘Collect@Post’ parcel locker service, Australia Post used retail, street furniture and office panels to showcase the nearest lockers and post offices using map data.
Australia Post’s expansion of it’s Collect@Post network to 250 Parcel Lockers and 3600 Post Offices was something that they were keen to showcase across 1000 digital screens throughout Australia. Each screen showed your location and the location of the nearest Parcel Locker/Post Office including the walking distance it was away from you.
Liveposter used map data to locate each panel and overlay pins to show the nearest Collect@Post location as well as calculating the walking distance to each location. This showcased the scale of Australia Post’s Collect@Post network across the country to customers and helped to increase use of the service.
“With Liveposter, we now have the ability to change messages at scale in real-time, which was the perfect technology for us to take to Australia Post to make their message as relevant as possible for each location and literally drive people from screen to store.” Adrian Venditti, Posterscope Group Agency Director
Mapping of postal lockers and post offices showcased customers’ nearest Collect@Post location.