Buxton Water launched a social media campaign challenging their Twitter audience around ‘What gets you #naturallypumpedup’, asking for Tweet responses as a competition entry mechanic for a chance to win health spa days and camera prizes.
The role of OOH in this campaign was to celebrate the entries and winners on large format digital screens through out the competition period.
The Liveposter platform allowed Buxton Water and their social team to curate, moderate and share Twitter content in real-time throughout the campaign. As well as tweet entries, photography of each weekly winner was published across the nationwide Transvision network.
The campaign successfully shared moderated content in sensitive environments in accordance with Twitter guidelines.