BWS utilised the Liveposter platform to deliver weekly, state specific creatives on digital large roadside sites and retail formats during summer.
BWS utilise digital out-of-home (DOOH) across the year and use Liveposter to streamline creative delivery on their various campaigns on retail and office environments and 100+ roadside formats across all the states.
Using Liveposter BWS were able to display multiple creatives across the media booking quickly and efficiently allowing to be agile with creative updates if they needed to react on competitor prices.
The campaign combined brand creative, alongside offers which differed by state.
Multiple creatives per week per state automatically delivered to digital out-of-home panels across Australia. “There is no doubt that using Liveposter for outdoor is the way to go” Manager at Wellcom