Clearasil #SHOWYOURFACE was a social campaign designed to encourage people to purchase the new ‘Clearasil Ultra’ product range. It was also a way of driving users online and in turn increasing social engagement with the brand.
In order to share user-generated content to the screen and promote the new product Clearasil partnered with LIVEPOSTER™ for their digital Out-of-Home campaign. The one day of activity at the Westfield shopping centre was amplified by brand ambassadors on site.
The LIVEPOSTER platform integrated with Clearasil’s Twitter account and enabled Clearasil to manage the publishing of the #SHOWYOURFACE selfie images to the large format screen.
Members of the public were encouraged to submit selfies via Twitter, using #SHOWYOURFACE, for the chance to win VIP Festival tickets.
Moments later they could then see themselves ‘super-sized’ on the Westfield Eat Street screen. A photograph of the super sized selfie poster was then direct messaged to each participant for them to send to their friends.