THE OBJECTIVE

Coca-Cola wanted to connect with commuters over the festive period by wishing them a Merry Christmas and a safe journey home. Message relevance and the ability to target greetings were important to the brand.

THE SOLUTION

Liveposter developed a completely automated poster template that utilised a live train feed, enabling the seasonal greeting to mention specific travel destinations and train departure times. An average of 40 different destination points were referred to from each station with approximately 400 unique