Coca-Cola wanted to amplify their Share a Coke summer campaign via social channels and on OOH media. The key objective was to get people engaging with the campaign on a deeper level while continuing to spread Coca-Cola happiness.
Coca-Cola invited the public to ‘Share a Coke’ with friends and family, using social media to say why that person was special to them.
In the run up to Father’s Day this was specifically around why people wanted to ‘Share a Coke’ with their dads.
The Liveposter platform allowed Coca-Cola to deliver social content to screens, giving people the chance to see their messages broadcast nationwide. Ads could also be easily updated in order to accommodate specific creative around Father’s Day or other events such as the arrival of the Royal baby.
The social media integration with Facebook and Twitter enabled people’s messages to their Dad, via the hashtag #shareacoke, to be displayed on screen in minutes.
The social data also enabled personalised Coke bottles to be displayed; a key part of the Share a Coke creative for the campaign.
Nearly 100 different ads were deployed to 8 different formats and 3 different media owners.
Coca-Cola had the ability to update screens with new creative in minutes.
Multi-channel social media integration from both Facebook and Twitter.
The social data enabled personalised Coke bottles to be displayed; a key part of the Share a Coke creative for the campaign.