Costa wanted to launch it’s new ice coolers range promoting both coffee and fruit coolers and aligning them with the unpredictability of the British Summer.
The 1 week campaign ran across large format key city screens and in malls both large and small format.
Costa created a poster execution for each ice cooler and using the LIVEPOSTER™ platform these posters were displayed according to a set of rules based on the weather condition and temperature.
The weather condition was brought into the copy and matched with creative.
Different weather conditions were reflected in the creative so that the clouds would move, rain would ‘drip’ down the screen and sun would shine based on the live weather condition.
The Liveposter platform also enabled geo-location of each poster site to show directions to the nearest Costa in each execution as a call to action to purchase.