A very first dynamic DOOH campaign ran in Spain, based on time, location and social data, to promote 2 types of Fanta (Orange and Lemon).
Fanta wanted to deliver bilingual content (Spanish and Catalan) related to various districts in Madrid and Barcelona. Location targeted messages highly increased the relevance of the campaign engaging a young target audience in the busy summer window.
Moreover, a complex scheduling matrix allowed the creative to stay relevant throughout the day. Last but not least, a proprietary Posterscope social listening tool was used to trigger the most relevant creative based on localized sentiment and location based topics, a key feature to grab the audience attention in real-time.