In the lead up the annual event held at the circuit in Melbourne the client wanted to create excitement and anticipation for this event.
Through the Liveposter platform we delivered a clock that counted down the days, hours and minutes that lead up to the Formula 1 2018 Rolex Australian Grand Prix. At the end of the event it showcased the winner of the race within minutes of the result.
Across 12 digital large format roadside sites and a selection of rail formats from multiple media owners, the campaign was designed to grow the appeal of the event beyond traditional motorsport.
Posterscope’s business manager, James Blay said: “It’s great to see clients using the platform for the first time and making the most of the flexibility that digital out-of-home provides.”
The Australian Grand Prix Corporation’s division manager for marketing, Arthur Gillion said: “The Australian Grand Prix Corporation is continuously evolving the way we engage with our fans. This innovative, real-time, digital outdoor campaign reflects the dynamic, fast-paced and exciting nature of the Formula 1 2018 Rolex Australian Grand Prix. We can’t wait to see this one come to life.”