The Objective

Lastminute.com wanted to bring their brand promise of ‘making the unattainable attainable – for everyone’ to life while showcasing deals as they updated through the day. The aim was to show that ordinary people can have extraordinary experiences.

The Solution

The LIVEPOSTER™ platform was used to create a standalone brand channel aired each Friday on ten XTP (Cross Track Projection) screens in the highest footfall London Underground stations.

Lastminute.com were able to serve curated ads combining social content from fans and tips from their staff, as well as the top five trending deals and latest prices. Content was tailored to suit different audiences throughout the day, demonstrating true digital leadership.

The Results

Multiple creative templates enabled us to mix content with refreshed graphics and images each week. The campaign won a Clear Channel 2013 Outdoor planning award for ‘Best Use of Continuity Outdoor’.

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