Marketing Director at Microsoft
“Just like Cortana, this campaign is personal, flexible, and hyper relevant to the context against which the ads are served, using location, date and time data. We have used digital technology as a creative canvas to showcase how Cortana helps people manage everyday life seamlessly and in a powerful way.
With nearly 10,000 variants, we believe we have created the UK’s first truly bespoke outdoor campaign that adapts to its current environment with a dynamic complexity never seen before.
Associate Client Director at Dentsu Aegis Network
“With this ambitious and complex campaign we are redefining the rules and capabilities of the digital outdoor medium.
“The deployment of a truly collaborative approach to media strategies has enabled us to unlock the full advantages of digital OOH, while giving us the opportunity to create a genuine and meaningful connection between the Microsoft brand and its target audience.
Drawing from a combination of weather, travel, location, business and cultural events data, all utilised by Microsoft’s Cortana, the LivePoster executions run 241 unique content poster, with a total of 9,640 variations.”