With a desire to deliver an increasingly personalised campaign for the Azera range, Nescafe wanted to take an fresh dynamic approach in their Azera out-of-home efforts.

In order to successfully promote the latest Azera ‘To Go’ product range, Liveposter were able to dynamically optimize creative shown at POS (point of sale) motion screens, relevant and within close proximity to Tesco’s and ASDA stores.

With the use of data, we were able to trigger asset change by POS, targeting people who would otherwise get a coffee from a regular coffee shop. The Liveposter Editor platform was utilised to help dynamically swap copy and creative throughout the four week campaign, dependent on triggers related to location, weather/temperature and day part, as detailed within the content matrix established.