NatWest wanted to promote their mobile banking app, one of the key benefits being that it allowed current account holders to bank at a time that was most convenient to them.
The challenge was to persuade customers to download and start using the NatWest Mobile Banking App in order to reap the benefits of a better overall banking experience.
Taking the live data feed of train times, Liveposter dynamically inserted the destination location of the next departing train into the 20” full motion video spot.
Using the Liveposter platform copy was altered according to destination so that it was always relevant to the majority of people on the concourse at any particular moment.
The contextually planned OOH campaign saw 1.7m ABC1 passengers exposed to the campaign over the 2 weeks.
As a result there was a 5% increase in app downloads and an 8% growth in usage of the app during the campaign period.