REED wanted to amplify their multimedia “Love Mondays” campaign,in particular a TV advert they had scheduled to air on Sundays. They also wanted the digital outdoor campaign to reflect the diversity and ever-increasing number of job vacancies posted on the REED website.
The LIVEPOSTER™ platform enabled fully automated updates using data from the REED website, scheduling job descriptions and generating statistics relating to the number of live jobs. To ensure the ads were relevant to the surrounding area and local industries, each poster site was geo-located to only show ‘jobs near here’ with minimum and maximum salary listed per area.
Automated executions enabled REED to show a unique ad every five minutes across 250 screens nationwide.
“Innovations LIVEPOSTER™ have created are widening the potential of outdoor, enabling us to reach commuters with relevant, local messaging, using the most important asset we have: our jobs. The introduction of out-of-home units, showing location-specific job postings, adds another layer of targeting and relevance, and reinforces the vacancy coverage REED has across the UK.”
Mark Rhodes, Marketing Director at REED.