Targeted full motion creatives were triggered depending on localized weather conditions across Copenhagen.
During 3 weeks, Spies Travel displayed specific creatives based on various
weather and temperature conditions in Copenhagen. Creative was triggered by compound weather parameters such as rain, sun, wind, real time temperature and location.
The different creatives that ran were built to be both inspiring and impactful, maximising their relevance by only playing and the right moment and keeping Spies Travel front of mind for Danish people when thinking about booking potential holidays over the last weeks of summer.