StubHub, the worlds largest ticket marketplace wanted to reach music fans at the right time with the right content.
StubHub’s summer campaign ‘Get gig tickets, not #gigenvy’ needed to adapt to people in real time, giving details of concerts at venues relevant to them across London.
The Clear Channel LD6 network was chosen to run the campaign on select days and day parts of the week throughout the summer.
Liveposter integrated the StubHub concert feed to deliver real time concert listings into roadside LD6 screens. The publishing of the listing information was automated based on a set of rules such as ticket availability and time left to concert date.
The campaign used the NFC functionality of LD6 digital screens to allow people to access further information and book tickets on their mobile.
The campaign’s multiple bursts of activity were automatically scheduled and published by the Liveposter platform.
“Real-time allows customers to engage with us in a timely matter. It’s relevant information that is local and drives strong mobile interaction. It’s ‘in the moment’ engagement with fans. Static ads can only get one message across. Real-time digital lets people choose the information they want.” – Brian Streich, International marketing director, StubHub