As part of their Wander campaign, Visit Victoria used a dynamic countdown to the end of winter to showcase regional Victoria targeting people in Melbourne.
Visit Victoria want to engage people in the city of Melbourne to visit parts of Regional Victoria during the winter. Utilising small and large roadside formats as well as CBD rail stations in Melbourne, Visit Victoria are championing locations throughout Regional Victoria for commuters to visit this winter.
As part of the impactful creative a countdown shows the time left until the end of winter when you can enjoy winter locations around Regional Victoria such as snow, husky rides and log cabins in the mountains. This drives urgency as the campaign get closer to the end of winter.